We help mobilize and socialize trusted communities. Imagine having your own branded social app to encourage discovery, interactions, and networking.
AppZocial was born out of the idea of helping people connect in more exclusive and contextual ways. We recognized a gap in the market to connect and network with new people outside of Facebook and Linkedin. We set out on the mission to socialize and mobilize trusted communities. We knew there were thousands of micro communities that did not have the resources of Facebook, but wanted a place for their members to interact and engage with the best of breed tools of social networking.
We made a strategic decision to go mobile first especially with the ubiquity and convenience of the smart phone. We knew it was difficult for many organizations to build a native app and support it. We focused on building a platform that could scale to thousands of mobile app communities. Next, we built the best of breed social features that empower enclosed trusted communities.
We worked with some of the brightest minds in UI/UX design to create a very simple and functional experience for the average user. We leveraged the usability habits of existing social networks, but added the ability for organizations to custom brand their logo, colors, and identity. The key creative mission was to make it easy and simple for organization’s to showcase their brand in the app store and inside the app.
We launched with several large communities that led to hundreds of thousands of downloads. We focused on scale, usability, and engagement. Some of our communities had over 30 million interactive data points inside the app. We took the success launch model and tailored some features to verticals including alumni, advancement, schools, professional networking groups, hobby & social communities, and corporations.